Saturday, August 22, 2020

Pornography Essay Example | Topics and Well Written Essays - 1000 words

Sex entertainment - Essay Example It portrays the account of the energetic and fanatical sexual undertaking between Kichizo Ishidaa, a lodging proprietor, and Sada Abe, a whore turned worker who works for him. By depicting the uncommon relationship and over the top love between the couple, through a few groupings of sexual acts, Oshima unpretentiously reclassifies the importance of erotic entertainment and profanity. The film portrays a â€Å"extended collection of realistic sex acts† that are ordinary of pornography motion pictures and because of severe oversight laws in Japan Oshima has done all the after creation work in France (Williams 183). Numerous pundits have limited the film as explicit yet a few, including the movie’s executive, protected it in light of the fact that it drastically endeavors to broaden the conceivable outcomes of sex entertainment and difficulties the â€Å"very thought of obscenity† (183). The fundamental target of Oshima is by all accounts to show the crowd what they wish to see however have so far taboo themselves from review. He further fights that when the crowd feels that all that they needed to see is â€Å"revealed† the component of â€Å"obscenity disappears† and, subsequently, the specialists ought to approve the screening of explicit films (183). In her scrutinize of the film, author and pundit Linda Williams embraces that in spite of the realistic sexual acts portrayed in the film, it doesn't â€Å"negate art† (184). Individuals typically partner erotic entertainment and profanity with the idea of eating up on sexual acts that individuals observe just with the end goal of fervor or as a deviatory joy. In this way, the general idea is that sex entertainment exclusively looks to inspire suggestive emotions and stir the individuals who watch or read such materials. In any case, through the depiction of a solid, over the top relationship between a worker and ace that at last involves in envy out of possessiveness, Osh ima pushes the limits that characterize the term sex entertainment and foulness and draw in the consideration of the crowd to new elements of the term. Linda Williams credits the film to be â€Å"too genuine, too hard-core† yet in addition â€Å"too excellent to fathom† (184). Then again, she further notices the alarming undertone of the mutilation in the movie’s peak is a befitting end, which mirrors the â€Å"Lacanian allegories† of the occasions when the film was made (184). Subsequently, Oshima has navigated past the ordinary domains of erotic entertainment and vulgarity through the delineation of the turbulent undertaking between the man and the lady in his film, In the Realm of Senses. A Critical Analysis of Linda William’s Definition of Obscenity: Human societies and development have advanced with the progression of time as individuals continue changing their points of view dependent on new data and information. The meaning of the word †Å"obscene,† as the people see it presently, has experienced a ton of understanding just as change before it has obtained its present measurement. In the traditionalist American culture the word foulness alludes to any sexual portrayal in any work of art that has been remembered for it basically â€Å"for sex’s sake† without including any worth the substance; or as it were it incorporates the idea of what ought to be â€Å"off (ob) the stage (scene) of representation† (Williams 165). Linda Williams in her article titled, Second Thoughts on

Wednesday, July 15, 2020

What Happens to Your Body When Youre Thinking

What Happens to Your Body When You're Thinking Basics Print What Happens to Your Body When Youre Thinking? By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Medically reviewed by Medically reviewed by Steven Gans, MD on June 14, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on July 17, 2019  Getty / Klaus Vedfelt More in Psychology Basics Psychotherapy Student Resources History and Biographies Theories Phobias Emotions Sleep and Dreaming In This Article Table of Contents Expand What Is a Thought? Anatomy of a Thought Thoughts and Emotions Regulating Your Thoughts Changing Your Thoughts Brain Lesions and Thinking View All Back To Top What happens to your body when youre thinking? You might think that is a simple question to answer: a thought is just words in your brain that cause you to do something, right? In reality, this question has plagued scientists for decades and the precise answer is still something that is the subject of research. For this reason, its not something that can be clearly described in a flowchart format. However, what we can do is break down what we do know about our thoughts and then try to put the pieces of the puzzle together to create a picture of what is happening. What Is a Thought? The first problem with describing what happens in your body when you are thinking is that not everyone agrees on what constitutes a thought. At first glance, you probably think of a thought as something that you tell yourself. For example, this morning while lying in bed you might have had the thought, I dont want to get up. Lets take a moment and deconstruct that thought to try and figure out exactly what it is. Is the thought I dont want to get out of bed something that spontaneously appeared in your mind? Or was it triggered by something? Is it just a physical process of your brain or the manifestation of something deeper like a soul, spirit, or other entity? Phew, thats a lot to think about. And, depending on who you ask, you will get different answers. While scientists might apply reductionist theory and predict that thoughts are simply physical entities that can be explained by chemical changes in the brain, philosophers or other theorists might argue a more dualistic theory that your mind is separate from your body and your thoughts are not physical parts of your brain. All that aside, if we want to consider what happens in our bodies (or specifically our brains) when we are thinking, then we need to at least acknowledge that our thoughts can influence our bodies. We know this to be true for a number of reasons. For example: Stress (or negative thoughts) can worsen physical illnessFear can lead to increases in certain chemicals that prepare us through the fight or flight responseThoughts start chain reactions that allow us to contract our muscles Since we know that thoughts can influence our brains and our bodies, lets take a look at exactly how they do that and what is happening under the hood (in your head). Anatomy of a Thought Lets jump back to that morning thought: I dont want to get out of bed. Scientists would argue first that the thought you had was not spontaneous and random. Instead, your thought was likely a reaction to something around you. In this case, it might have been an alarm clock, checking your phone to see what time it is, or hearing something like the garbage truck go by that reminds you of time passing. In other cases, thoughts might be triggered by memories. Now, once you have that thought, what happens? Some Neuroscience Terms Defined Action potential: Sudden burst of voltage caused by chemical changes (how neurons signal one another) Neuron: A nerve cell through which signals are sent Neurotransmitter: Chemical messengers released by neurons that help them communicate with other cells (e.g., dopamine, epinephrine, norepinephrine) Prefrontal cortex: Part of the brain involved in planning, personality, decision making, and social behavior. Hippocampus: Part of the brain crucial in a variety of memory functions. Synapse: A structure that allows a neuron (nerve cell) to pass a chemical or electrical signal to a target cell. The brain operates in a complex way with many parts intersecting and interacting with each other simultaneously. So, when you have that thought in the morning, its likely that all these different components of your brain (prefrontal cortex, hippocampus, neurons, neurotransmitters, etc.) are all involved at the same time. If the result of your thought that you dont want to get out of bed is that you throw the covers back over your head, what happened to allow that action? Or, if instead you decided that you needed to get up and got out of bed, what happened differently? We know that when the brain is making a decision, different neural networks compete with each other. Eventually, one of the networks becomes activated and produces the desired behavior. This happens through nerve cells in the spinal cord called motor neurons that fire and sends an impulse down their axon, which travels to the muscle and causes the action: in this case you throwing the covers over your head or actually getting out of bed. Thoughts and Emotions What about the emotional effects of your thought? We know that your thoughts can influence the neurotransmitters in your brain. Optimism is linked to better immunity to illness while depressive thinking may be linked to reduced immunity. So, if you throw the covers over your head, and that triggers other thoughts such as Im tired, I cant get up, or Life is hard, complex interactions in your brain may send signals to other parts of your body. On the other hand, if you get out of bed and think, This isnt so bad, Im getting going now, or Today is going to be a great day, the pathways and signals that your neurons send will obviously be different. We dont yet know all the intricacies of these processes; however, suffice it to say that your thoughts matter. Your brain is constantly receiving signals, whether from the outside environment in terms of perceptions or memories from your past. It then activates different patterns through waves in the brain through billions of synapses. In this way, your thoughts grow more complex as they interact with other content produced by your brain functions. Regulating Your Thoughts It goes without saying that your thoughts are linked to your emotions in a bidirectional way. How many times have you experienced a shot of adrenaline after having a fearful thought? Have you ever gone to a job interview or on a first date and felt the same? Whenever you have a thought, there is a corresponding chemical reaction in your mind and body as a result. This is important to realize because it means that what you think can affect how you feel. And by the same token, if you are feeling poorly, you can change that by changing how you think. If that sounds a little unusual, go back to the premise that thoughts are physical entities in your brain (and not spontaneous outside forces that dont connect with your body). If you accept the scientific view that your thoughts are physical parts of your brain and that changing your thoughts can have an effect on your body, then youve just developed a powerful weapon. But wait a minute: if our thoughts are always just reactions to something, how can we take control and change them? Of course, your thoughts dont arise out of a vacuum. For example, you are reading this article and gaining new ideas from it that you can potentially put to use in changing your thoughts. Youre starting to think a different way.Youve started to feed your brain different information.Youve surrounded yourself with information that programs your brain to start thinking the way that you want it to. What this means is that if you want to start changing your thoughts, you need to be aware of the triggers of your thoughts and also the patterns of thoughts that you have in response to those triggers. The next time you are lying in bed thinking, I dont want to get up, ask yourself what triggered that thought. What Is Behind the Psychology of Positive Thinking? How to Change Your Thoughts and Change Your Body Get very clear about the triggers of your thoughts and you will have the power to change your emotions and your health. In the case of the person not wanting to get out of bed, it could be that the alarm clock triggered the thought. Youve got a mental association between the alarm clock and the thought I dont want to get out of bed. Youve worn a mental groove in your brain, so to speak, that instantly connects that trigger with that thought. So if you want to change that reaction, you either need to change the trigger or break the association with that thought. One way to do this would be to force yourself to think a different thought each morning for 30 days until that becomes the new reaction to the trigger. For example, you could force yourself to think, I love getting up every day for 30 days. See how that works. If that thought is just a little too unrealistic, maybe try something like, Its not so bad getting up. Once I get going Im glad I got up early. You could also change the sound of your alarm so that youre less likely to have that old reaction (the old thought) to the old alarm. Once you get the hang of this, you can apply it in all areas of your life! Stuck in a traffic jam and feeling irritated and frustrated? The thought, I cant stand traffic will send signals from your brain to your body to speed up your breathing and tense your muscles. Whereas the thought, I cant control this, might as well relax, will send the signal to your body to calm down. Worried about an upcoming presentation? The worried thought, This will be awful, I am so anxious will leave you feeling panicked and on edge, whereas the thought, Im doing my best, thats all I can do will help to send signals to your body that its okay to be calm and relaxed. Brain Lesions and Thinking We know that lesions to specific parts of the brain damage specific cognitive abilities. This is interesting because it highlights the point that thoughts really are physical entities that both influence and are influenced by the body. Cognitive functions depend on all parts of the brain working properly; when these systems become disrupted, thinking can be affected. A Word From Verywell Thats a rather long and winding examination of how thoughts influence what happens in the brain and in the body. Justifiably so because there is still so much that is unknown when it comes to the brain. Indeed, if scientists had completely mapped out the processes of the brain, its likely that they would be building supercomputers that could replicate the brain. There will still be some who will argue that thoughts are entities separate from the body and that to describe how thoughts have a physical influence is absurd. While its true that there is a lot we still dont understand about the mind, body, universe, etc., its fairly obvious that at the very least, thoughts can have a direct influence on reactions in the brain and body. This is the basis of many forms of talk therapy, such as cognitive-behavioral therapy. And this is a good thingâ€"because it means that when you make the effort to change your thinking, you are also doing something that can have a positive impact on your brain and your body. And, that effect can be a lasting change, particularly if you are blazing new neural pathways that have positive outcomes. How Cognitive Psychology Explains the Science Behind Mental Processes

Thursday, May 21, 2020

Hazing a Benefit or Burden - 2679 Words

Hazing: A Benefit or Burden The concept of hazing has long since been a source of debate, yet it has also served as a means of training designed to save lives. Hazing has been around almost as long as mankind but its formal introduction became most apparent in the military. Hazing is used to bring a group of people together as a unit and teach them a great deal of information in a short amount of time. Hazing is designed as a consequence based teaching method where a mistake leads to harassment of some sort. This harassment may include physical or mental discomfort, embarrassment, ridicule, paddling or other forms of physical abuse, excessive fatigue, psychological shocks, chores, involuntary road trips, and any morally†¦show more content†¦Militaries were made to hold secret agendas for the purpose of keeping the freedom of the nation and protect it from others trying to harm it. During the civil war, many students were forced into war and fraternities ran thin. When the war was over, the broth ers went back to school and brought life back to their fraternities. They brought with them their new knowledge of how to form unity among a group of individuals. Forms of hazing were transferred from the military boot camp directly into the fraternity for their pledges (new members). Fraternities have been looked down upon by many people for their constant parties, lack of concern for school, treatment of women, and most of all their hazing. Hazing is now illegal in most states and forbidden by most fraternity headquarters. There are a few problems faced with banning fraternities. First of all, fraternities were founded as secret societies. As a secret society, the members of the fraternities strive to keep their actions known only to brothers making it difficult for others to take action. The main problem with hazing is that there is not a concrete definition of hazing. Without a solid definition to go on, there is great deal of gray area in enforcing the laws. Fraternities have been around since 1400 and have produced some of the worlds most successful leaders. Fraternity men have a higher cumulative grade point average than non-fraternity men do.Show MoreRelated Hazing A Benefit Or Burden Essay2670 Words   |  11 Pages Hazing: A Benefit or Burden nbsp;nbsp;nbsp;nbsp;nbsp;The concept of hazing has long since been a source of debate, yet it has also served as a means of training designed to save lives. Hazing has been around almost as long as mankind but its formal introduction became most apparent in the military. Hazing is used to bring a group of people together as a unit and teach them a great deal of information in a short amount of time. Hazing is designed as a consequence based teaching method whereRead MorePostives and Negatives of Greek Life Systems in College Campuses1744 Words   |  7 Pageschances of being peer pressured into drinking is more likely when joining the Greek system. Hazing is against the law and is against the policies of all national headquarters, yet it still happens among many Greek organizations. Hazing is characterized as anything that makes someone feel uncomfortable or doing something strenuous. Hazing is extremely common among fraternities rather than sororities. Hazing takes place during the pledge ship of a new member. This is the time where the pledges haveRead MoreA Supposed Lower Status and The Ensuing Hatred Essay1526 Words   |  7 Pageshas been greatly reduced, it has refocused and is now directed on a greater scale against a larger, vaguer objective. From the lives of the nine students who stood courageously against the persecution and racism of their peers we can see the true benefits received by merely returning good for evil and by approaching ones conflicts and trials with a passive spirit of nonaggression. When asked as of her feelings upon first entering Central High, Melba Beals responded in a way that would have undoubtedlyRead MorePersonal Statement : Academic Emphasis And Scholarship Programs Essay1292 Words   |  6 Pagesor university resources to improve academic performance and work closely with the member or chapter to ensure continued success. We recognize the financial commitment it takes to receive a college education and we want to help ease the financial burden. The Kappa Kappa Gamma Foundation provides scholarships to undergraduate and graduate members. The first Kappa Kappa Gamma scholarship was established in 1902 with $100. This year, the Kappa Foundation is awarding a total of $581,190, a 10 percentRead MoreBaton Rouge University Case Study1936 Words   |  8 Pagesthe hope that they will have a successful and safe semester. For two of these families this will be their last time seeing and spending time with their children. Just last month two LSU students lost their life, Maxwell Gruver who was a victim of hazing and Michael Nickelotte who was a victim of suicide. Their deaths are a grim reminder that there are several dangers LSU students face at the Baton Rouge campus. As mentioned before these were LSU students, and as LSU students shouldn’t the responsibilityRead More Alcohol Consumption Essay2409 Words   |  10 Pagesdelirium tremens, male suicide, criminality, hospitalizations, alcohol-related disease mortality, workpla ce injuries, STDs, IPV, rape, robbery, and severe violence towards children† (Jernigan). Public heath deals with many other issues that cause burdens to individuals and society alike such as obesity and gun use. Over the past several months, headlines in the news have been echoing â€Å"Chocolate Milk Removed from School Lunches,† and â€Å"Senate Considers Federal Tax on Soda.† While the removal of chocolateRead MoreOrganizational Behaviour Cheat Sheet3987 Words   |  16 Pagesanother.Tactics:collevtive(group soc-tion)VS individual;formal vs informal;sequential(clear steps) vs random;fixed(time table for assumption role) vs variable;serial (expirienced socialize newcommers) vs disjunctive;investiture vs divestiture(humble -hazing to strip away self-confidence).Debasement-are designed to strip new members of their old beliefs,values,attitudes and get them internalize new ones.Institutionalized-collective,formal,sequential,fixed,serial,investure.Individualize d-individual,informalRead MoreEssay Paper84499 Words   |  338 Pagesproponent agency or its direct reporting unit or field operating agency, in the grade of colonel or the civilian equivalent. Activities may request a waiver to this regulation by providing justification that includes a full analysis of the expected benefits and must include formal review by the activity’s senior legal officer. All waiver requests will be endorsed by the commander or senior leader of the requesting activity and forwarded through their higher headquarters to the policy proponent

Wednesday, May 6, 2020

Short Story - 1728 Words

AND I WAS CARRIED AWAY Ug Gianod Ako Marcel Navarra I do not want to see you again. I am angry at myself for what I have done. We haven’t seen each other for five months or more. But last night, we met at Letoile Parlor. I didn’t expect to see you there, but I found you seated in front of me. You probably noticed that I immediately look down the minute I saw you. Why I behaved that way, you will soon know. For the time being, it is enough for you to know that something had sneaked into my breast causing my flesh to shudder. I lost my appetite for ice cream. I was forced to look up when you asked: Say, Kid, where have you been all these month? You probably observed how long it took me to answer you though my mouth is open. The†¦show more content†¦I can still imagine myself sitting in your back porch. Sometimes, I would leisurely lie there after having had lunch at home. If we were not discussing movies, I would bury myself in the pages of Graphic and other magazines in English which were your favorite reading matter. Your mother loved to listen to me read â€Å"Dora, the Child of the Murderer,† â€Å"Tarzan, the Ape-man,† â€Å"At the foot of the Cross,† and other articles in Bisaya. She did not want me to skip the short stories either. You envied me for my ability to write short stories which I sometimes sent to Bisaya. You encouraged me to write. You were the only one who appreciated my writings; the other members of your household considered them worthless because they could not understand them. But I just laughed. â€Å"Why have you stopped writing, Kid?† you asked me one evening. And I told you the reason. â€Å"A woman again! A woman was the cause of your quitting school, and now a woman again has robbed you of your interest in writing?† If you only knew that it was a woman who†¦ Of course you were acquainted with the women who became my victims, and you knew those who swallowed my bait but were able to escape in time. You asked me once why I had such an easy time with women. I let out a loud laugh in answer because like me, you also have a weakness- you fear to be near them. You get nervous and uneasy. Not even once have I seen you talking to them when you were in their company.Show MoreRelatedshort story1018 Words   |  5 Pagesï » ¿Short Stories:  Ã‚  Characteristics †¢Short  - Can usually be read in one sitting. †¢Concise:  Ã‚  Information offered in the story is relevant to the tale being told.  Ã‚  This is unlike a novel, where the story can diverge from the main plot †¢Usually tries to leave behind a  single impression  or effect.  Ã‚  Usually, though not always built around one character, place, idea, or act. †¢Because they are concise, writers depend on the reader bringing  personal experiences  and  prior knowledge  to the story. Four MajorRead MoreThe Short Stories Ideas For Writing A Short Story Essay1097 Words   |  5 Pageswriting a short story. Many a time, writers run out of these short story ideas upon exhausting their sources of short story ideas. If you are one of these writers, who have run out of short story ideas, and the deadline you have for coming up with a short story is running out, the short story writing prompts below will surely help you. Additionally, if you are being tormented by the blank Microsoft Word document staring at you because you are not able to come up with the best short story idea, youRead MoreShort Story1804 Words   |  8 PagesShort story: Definition and History. A  short story  like any other term does not have only one definition, it has many definitions, but all of them are similar in a general idea. According to The World Book Encyclopedia (1994, Vol. 12, L-354), â€Å"the short story is a short work of fiction that usually centers around a single incident. Because of its shorter length, the characters and situations are fewer and less complicated than those of a novel.† In the Cambridge Advanced Learner’s DictionaryRead MoreShort Stories648 Words   |  3 Pageswhat the title to the short story is. The short story theme I am going conduct on is â€Å"The Secret Life of Walter Mitty’ by James Thurber (1973). In this short story the literary elements being used is plot and symbols and the theme being full of distractions and disruption. The narrator is giving a third person point of view in sharing the thoughts of the characters. Walter Mitty the daydreamer is very humorous in the different plots of his dr ifting off. In the start of the story the plot, symbols,Read MoreShort Stories1125 Words   |  5 PagesThe themes of short stories are often relevant to real life? To what extent do you agree with this view? In the short stories â€Å"Miss Brill† and â€Å"Frau Brechenmacher attends a wedding† written by Katherine Mansfield, the themes which are relevant to real life in Miss Brill are isolation and appearance versus reality. Likewise Frau Brechenmacher suffers through isolation throughout the story and also male dominance is one of the major themes that are highlighted in the story. These themes areRead MoreShort Story and People1473 Words   |  6 Pagesï » ¿Title: Story Of An Hour Author: Kate Chopin I. On The Elements / Literary Concepts The short story Story Of An Hour is all about the series of emotions that the protagonist, Mrs. Mallard showed to the readers. With the kind of plot of this short story, it actually refers to the moments that Mrs. Mallard knew that all this time, her husband was alive. For the symbol, I like the title of this short story because it actually symbolizes the time where Mrs. Mallard died with joy. And with thatRead MoreShort Story Essay1294 Words   |  6 PagesA short story concentrates on creating a single dynamic effect and is limited in character and situation. It is a language of maximum yet economical effect. Every word must do a job, sometimes several jobs. Short stories are filled with numerous language and sound devices. These language and sound devices create a stronger image of the scenario or the characters within the text, which contribute to the overall pre-designed effect.As it is shown in the metaphor lipstick bleeding gently in CinnamonRead MoreRacism in the Short Stor ies1837 Words   |  7 PagesOften we read stories that tell stories of mixing the grouping may not always be what is legal or what people consider moral at the time. The things that you can learn from someone who is not like you is amazing if people took the time to consider this before judging someone the world as we know it would be a completely different place. The notion to overlook someone because they are not the same race, gender, creed, religion seems to be the way of the world for a long time. Racism is so prevalentRead MoreThe Idol Short Story1728 Words   |  7 PagesThe short stories â€Å"The Idol† by Adolfo Bioy Casares and â€Å"Axolotl† by Julio Cortà ¡zar address the notion of obsession, and the resulting harm that can come from it. Like all addictions, obsession makes one feel overwhelmed, as a single thought comes to continuously intruding our mind, causing the individual to not be able to ignore these thoughts. In â€Å"Axolotl†, the narr ator is drawn upon the axolotls at the Jardin des Plantes aquarium and his fascination towards the axolotls becomes an obsession. InRead MoreGothic Short Story1447 Words   |  6 Pages The End. In the short story, â€Å"Emma Barrett,† the reader follows a search party group searching for a missing girl named Emma deep in a forest in Oregon. The story follows through first person narration by a group member named Holden. This story would be considered a gothic short story because of its use of setting, theme, symbolism, and literary devices used to portray the horror of a missing six-year-old girl. Plot is the literal chronological development of the story, the sequence of events

Licensing in fashion industry Free Essays

What is the meaning of licensing agreement? The verb to license is synonymous of give permission. A licensing agreement is an authorization to use licensed material granted by a party named: Licensor to another party called: Licensee. This is a contract between this two parties. We will write a custom essay sample on Licensing in fashion industry or any similar topic only for you Order Now The purpose of a licensing agreement is the authorized use of the licensee’s trademark, by the licensee, specified in the terms of the contract. We know two different types of licensing based in the use of common trademarks or famous trademarks. The Licensing in fashion industries is based in the use of famous brands such us Airman, Dolce Cabana, Pravda and other mansion. A license under intellectual property has several components such us: ?+ Term ?+ Auditing: quality control monitoring ?+ Advertising and other costs connected to promotion ?+ Exclusivity ?+ Termination: Renewal ?+ Infringement: Litigation The assignment of a license often depends on specific contractual terms. The licensing agreement is only applicable for a particular geographic region, Just for a certain period of time or barely for a stage in the value chain. L 1. Advantages of a licensing agreement. When a society decides to put in place a licensing agreement must assess what are the benefits that will arise from the relationship between Licensor and Licensee. ?+ Advantages for Licensor: as in all the contract is important to have a return. A licensing agreement is useful to enlarge the society’s geographic market; to decentralized and differentiate the offer in order to reduce the business risks; to increase the recognition, popularity and fame of her core brands, giving the same image of trademark in each store and in all points of sales; financial benefits in remarry market due to positive feedback in licensee’s products and in secondary market because of royalties in licensee’s sales. ?+ Advantages for Licensee: industrial benefits in order to increase the range of licensee’s products by making them more recognizable by supporting low costs to rise trademark distinctiveness. . 3 terms of the contract. A successful brand licensing requires a planned strategy: ?+ to determine core brand’s values in order to use them in the new category of products. ?+ to identify the level of differentiation desired. ?+ the achievement of leverage in the new category of products/services. . 4 several risks for the parties. One of the risks for licensor is due to the lack of monetary return: Royalties. But the major risk is the loss of control regarding the uniqueness of the brand (the customer feel inaccessible the trademark’s products). The licensee’s product are always not in line with the concept of trademark, so its value is blurred. The market confusion regarding the change of the trademark’s strategic position that cause the disorientation of loyal costumer. The risk of lower quality of licensee’s products than the quality of licensee’s services, that bring consumers to Judge products not good enough to be acquired. The high cost of license agreement. The impossibility to have enough time and business to recoup the investments. The risk of management of unsold goods and inventories. The licensor and the licensee must discuss about the licensing agreement in order to decrease the risks. There are many clauses which the parties can establish to better define the terms of the contract in order to ameliorate the performance. The subject of the major clauses regards the fees beyond royalties, sub-licenses and the costs connected with promotion and advertising of trademark’s products. The base of a good licensing agreement is the correct and clear information about the firm: its value, positioning and the quality of its image. 1. Rules about Licensing agreement in USA. The Layman act 1125: the mistake caused by any people who in commerce uses any word, name, symbol or the combination of both similar to another recognizable trademark could be liable in a civil action. According to the Layman act 1064 a petition to cancel a registration of trademark may be changed at any time if the trademark is used by the registrant or with his permission so as to misrepresent the resource of goods or services in connection with which the mark is used. 3 1. 6 Licensing agreement in European law. Art 51 the rights of the owner of a community trademark must be revoked, the licensee is liable to misrepresent the public. Both in USA and in EX. the licensee run two typologies of risks: ?+ common repairs ?+ cancellation As we said in the first part of the essay the licensor has an economic advantage to defend the power and recognition of the trademark but he has also a Juridical interest not to lose the registration of trademark. 4 1. 7 How to defend the trademark. The licensor has two possibilities to preserve his trademark. Ђ?+ Ex ante he can includes in the licensing agreement clauses about monitoring and inspecting the quality and the standards of the services provided. Licensee’s purpose and licensee’s interest must be aliened. ?+ Ex post the licensor could act against the licensee if he did not respect the contract (like the quality of the service) or if he forged the trademark. 2. 1 The brand Licensing. Introduction. The license agreement relates to a righ t granted by a permit, if there is not this authorization the use of the mark is an illegal act. The license agreement must not be confused with a permit that relates to a license for a shorter period of time. The brand licensing deals with the granting of licenses by those who own the trademark to those who are interested (individuals or companies) to use them in the production of the products, over a period of time and in a defined territory. The brand licensing, especially in the fashion industry, is used to extend own brands to products of an entirely different nature. The licensor has the advantages such as: being able to choose the products to be sold under license and authorize the sale of prototypes ND choose the best licensee. The benefits in a license agreement also concern the licensee, he may increase his market power by strengthening the brand through brand recognition, increase its sales going to extend the range of audiences served, develop models and sell them in special shops. Enter into a contract brings benefits to both of the parties: the licensee must paid periodically (monthly, semi-annually depending on terms of the contract signed by both parties) royalties to the licensor. And the licensee has a return on sales and investments with the exploitation of licensor’ s trademark. Most of the major Italian fashion industries enters into licensing agreements for ancillary products, such as perfumes, sunglasses, watches (an example is that of D or Airman) or for the production of knitwear, such as Ralph Lauren. The fashion licensing is the most widespread among the license agreements between industries. As we said before it mostly concerns the dissemination of products relating to health and beauty, accessories, clothing and household products. N some cases the brand owner decides to license the production, distribution and marketing of its core apparel categories, in other cases, he designer of the brand identifies specific categories that can be licensed by extending the brand into areas other than those of clothing. The licensor maintains strict control over the quality and the design. 2. 2 Airman case a practical example. We can see a practical examp le with the license agreement signed in 2011 between Airman and Ululation for the production and distribution of prescription frames and sunglasses. The Airman Group has decided not to renew the licensing agreement with Safari, expiring on December 31, 2012, in favor of Ululation. The licensing agreement with Ululation, anticipated with the signing of a letter of intent basis, in November 2011, for a ten-year exclusive license agreement for the design, production and distribution worldwide for collections of sunglasses and prescription eye-wear under the Giorgio Airman, Emporium Airman and a / X from 2013. After ten years of intense collaboration with Safari the Airman group decides not to renew the contract, a serious loss in the short period (150-200 million euros) for Safely that is certain to recover it in the long term thanks to licensing agreements with Polo Ralph Lauren ND Cline. Andrea Gouger, CEO of Ululation says: â€Å"Back in 1988 Giorgio Airman and Ululation started a very successful Journey together: together we changed the world of eyeglasses which, previously perceived as mere functional instruments, evolved into ‘aware’ and into indispensable fashion accessories. Airman is eponymous of excellence of ‘Made in Italy and represents values which are perfectly in line with ours. We are therefore excited to work together again, in a partnership that will for sure be mutually beneficial,† The market had already understood the impending ivories between Airman and Safely, favoring an agreement with Ululation who previously collaborated with the Group from 1988 to 2003, a long collaboration that led to explode the sunglasses and eyeglasses sector, making the glasses a real fashion accessory. The non-renewal of the license agreement between Airman and Ululation in 2003 was a surprise analyzing the close cooperation and sharing of innovative ideas between the two entrepreneurs. 2. 3 Michael Koru case a practical example. With this example we may analyze the key parts of the license agreement, between Michael Koru and P. R. China, which can often be considered common to all licensing agreements in the world of fashion industry regarding the manufacturing of the products. How to cite Licensing in fashion industry, Essays

Saturday, April 25, 2020

Throughout The Great Depression The United States Went Through Tremend

Throughout the Great Depression the United States went through tremendous change. When there is a time of great change, there are always people who oppose it, whether the change is good or bad. The issue of this report is not to discuss if the changes in America throughout the depression were positive or negative, but to discuss the people who opposed it; primarily focusing on Huey Long and Charles Coughlin, or Father Coughlin, and their reasoning and methods of protest. Huey Long and Father Coughlin were extremely influential politicians who opposed the creeping new society of Big Business and high technology. They blamed certain companies and they're owners (Carnegie, Rockefeller, Pullman, ect.) of Big Business for the financial distraught of America, and were very successful in conveying their argument. However, they were not so successful in achieving their goal in the destruction of this new technological society, for the simple reason that they were too late. The society of America and the world had already turned towards this economic change. To understand the views of Long and Coughlin you must understand the people that they are. Huey Long was a fiery young man from the start. At the age of twenty he made the prophecy that he would run for election "first to secondary stated office in Louisiana, then for governor, then for United States Senator, and finally for president" (page 8). He had the combination of ruthless ambition, along with compassion of the downtrodden. Throughout his life he completed all of his predictions, except for the most prestigious: the presidency. Many believe the only reason he did not succeed in becoming president is because he was assassinated before he got the chance. He was known to many as "the Kingfish," referring to his near dictatorship on Louisiana. He constantly went off into filibusters during congressional meetings, whether it be to pursuade against or in favor of a new bill. He killed many bills in this way, many being essentially "dangerous" to the common people. He lived a very fl amboyant lifestyle, constantly headlining in the newspaper in one way or another. Even after all the graft and controversy in the Louisiana political system was finally proven after his death, people of Lousianna generally still supported him. His impromptu speeches and campaigning were very appealing to his audiences, as mobs of twenty thousand people clustered to hear him. Longs beliefs that Big Business was corrupting the society were the main platform throughout his political life. At times he was known to filibuster for twelve hours on the injustices that "Mr. Morgan and Mr. Rockefeller" spread on the society. His speaking abilities and his use of radio made him known all over the nation. And finally, he was, if anything, very hard to ignore. Coughlin, although fundamentally different than Long, used many of the same tactics and ideas as Long. Coughlin was born into a Catholic family in Canada. He virtually had no choice but to become a priest. He went to many very accomplished Catholic schools. He finished top in his class in college, and he taught at the college of Assumption for seven years. These years were rewarding, and he first got involved in society at this time. He soon decided to go the distance and become a parish priest. He made a life time friendship with Bishop Gallagher, who first realized Coughlin's rare skills. Father Coughlin was given his own parish in a tiny village of North Branch, Michigan. This church is the sight of Coughlins ingenious idea to use radio as a unit of advertising. His first goal in the use of radio was to get people to attend his church, but he soon realized what a gold mine he had run into. As little as two years later the "Radio Priest" had as many as six million people listening to his Sunday sermons at a given time. His charismatic speeches, carefully drawn up each week, caught the United States on fire. Coughlin also started using his newly found power to express some of his political views. He spread his influential opinion on the danger of Big Business and was known to tell tales of "the Carnegies and the Rockefellers." He denounced